Presented at
SelectUSA Investment Summit 2026
Hays & Caldwell Counties · Central Texas · Austin MSA

Connecting your business
to prosperity in America's
fastest-growing region.

Two counties. Nine cities. One partnership dedicated to making your U.S. expansion seamless, from site selection to first hire and beyond.

#1
State for business
in the U.S.
1.3M
People within
a 45-min drive
31%
5-yr regional
job growth
0%
State business &
personal income tax
Strategic Location

The Region in Context

Greater Together
HCEDP
Where We Are

At the crossroads of North America's fastest-growing trade corridor.

Hays and Caldwell Counties sit along the Interstate 35 corridor in Central Texas, midway between Austin and San Antonio, two of the fastest-growing metropolitan economies in the United States, and part of the broader Austin MSA, one of the top 10 largest metros in the country.

Two international airports within a 45-minute drive. Austin-Bergstrom International and San Antonio International together offer over 100 direct destinations, including service to Mexico, Canada, Europe, and beyond.

Direct interstate & toll-road access. IH-35, IH-10, and SH-130 converge here, connecting our region to the U.S. Midwest, the Gulf Coast, and the Mexican border at Laredo, the busiest land port of entry in the Western Hemisphere.

Hays & Caldwell Counties regional map
Logistics & Connectivity
Highway Network
IH-35, IH-10, and SH-130 toll corridor. 200 miles north of Laredo, the busiest land port in the Western Hemisphere.
Air, 100+ Destinations
Austin-Bergstrom Intl. and San Antonio Intl. both within a 45-minute drive. Direct service to major U.S., Latin American, and European markets.
Texas Gulf Ports
Within reach of Corpus Christi (largest U.S. crude export port), Galveston, Houston, and Brownsville.
Drive Times to Major Markets
15 min
South Austin
Tech corridor & Tesla Gigafactory
45 min
San Antonio
Aerospace, biotech, military
3 hrs
Houston
Energy hub & Gulf ports
3.5 hrs
Mexico Border (Laredo)
Largest U.S. land port of entry
Regional Snapshot · Hays & Caldwell Counties
358k
Population (2025)
+23.6% since 2020
1.3M
Within 45-min Drive
Austin / San Antonio
93.8
Cost of Living
Below U.S. avg (100)
3.3%
Unemployment
Dec 2025
9
Cities & Communities
Two-county region
Where We're Focused

Target Industries

Greater Together
HCEDP
A Focused Recruitment Strategy

Six industries where our region already has the people, the suppliers, and the runway to scale.

Our two-county region sits inside one of the most diversified industrial corridors in the U.S. — between Austin's tech and advanced manufacturing economy and San Antonio's aerospace, biosciences, and military base. Rather than chase every sector, HCEDP concentrates recruitment in six industries with proven traction, deep local talent pipelines anchored at Texas State University, and built-in supplier networks reaching from Tesla's Gigafactory to the Port of Corpus Christi.

Why These Six
Existing strengths. Each sector has anchor employers and a track record of expansion in the region.
Built-in supplier networks. Dense Central Texas manufacturing base supports same-day logistics across all six.
Metro synergies. Direct adjacency to Austin and San Antonio plugs companies into two of the country's fastest-growing metro economies.
Talent pipeline. TXST, UT Austin, UTSA, and ACC together graduate a continuous flow of engineers, scientists, technicians, and operators.
Materials Science
A regional cornerstone — anchored by Texas State's Materials Science, Engineering & Commercialization doctoral program and STAR Park, the university's research and commercialization institute. Existing regional strengths in advanced magnetics, fiber technology, and semiconductor materials.
Why It Fits
PhD-level talent pipeline · Active commercialization ecosystem · Established materials manufacturers in-region
Information Technology
Direct access to Austin's "Silicon Hills" tech ecosystem and UTSA's federally designated cybersecurity Center of Excellence to the south. The region offers lower operating costs than core Austin while drawing from the same engineering and software talent pool.
Why It Fits
121k STEM workers in the Austin MSA · TXST computer science programs · Cyber-adjacent UTSA talent
Life Sciences
Plugs directly into San Antonio's biosciences cluster to the south and Austin's medical device economy to the north. TXST's nursing, biology, and chemistry programs support clinical and lab-tech hiring; available greenfield sites accommodate biomanufacturing and R&D facilities.
Why It Fits
Bookended by two major life-sciences metros · TXST research labs · Greenfield sites for biomanufacturing
Regional Distribution
The corridor's defining advantage. IH-35, IH-10, and SH-130 intersect here, with 1.3M people inside a 45-minute drive and Laredo — the busiest U.S. land port — three hours south. Two-county FTZ coverage and rail access support cross-border supply chains.
Why It Fits
Tri-interstate access (IH-35, IH-10, SH-130) · 1.3M residents within 45 min · Region-wide FTZ coverage
Business Services & Support
A large share of our residents already commute north into Austin for white-collar roles in finance, professional services, and corporate operations. Bringing those jobs closer to where the workforce already lives shortens commutes and gives employers access to Austin-caliber talent at lower cost.
Why It Fits
Skilled commuter workforce already in the region · 38% bachelor's degree or higher · Cost-of-living advantage vs. Austin
Destination Attraction
The San Marcos River, Texas Hill Country, and Lockhart's BBQ heritage already draw millions of annual visitors. Strong fit for hospitality, entertainment venues, outlet retail, and experiential destinations serving the Austin–San Antonio I-35 megaregion.
Why It Fits
Established visitor flows · Hill Country & river recreation · Captive Austin–San Antonio megaregion market
Economic Engine

Growth, Jobs & Industry

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HCEDP
Headline Numbers
31.0%
5-Yr Job Growth
(vs. 10.6% U.S.)
124k
Total Regional
Jobs
190k
Labor Force
38%
Bachelor's Degree
or Higher
Top Growth Industries
Transportation & Warehousing
8.6k jobs
+61% 5-yr
Mgmt. of Companies & Enterprises
1.2k jobs
+226% 5-yr
Educational Services
3.6k jobs
+106% 5-yr
Construction
11.5k jobs
+24% 5-yr
Manufacturing
6.1k jobs
+13% 5-yr
Professional, Scientific & Technical
6.0k jobs
+31% 5-yr
Population Trajectory
2020
290k
2025
358k
2030 (proj.)
433k

The region is projected to add another 74,000+ residents between 2025 and 2030, sustaining a roughly 20% growth rate per five-year window. Net in-migration averaged 7,650 people per year in 2022, and the working-age population (25, 39) is over-indexed compared to the national average.

Notable employers in the region
Texas State University
San Marcos
Education
Amazon Fulfillment
San Marcos
Logistics
X-Bow Systems
Luling
Defense
Collins Aerospace
San Marcos
Aerospace
Noveon Magnetics
San Marcos
Advanced Manufacturing
ENF Technology
Kyle
Semiconductor
US Foods
Buda
Food Manufacturing
Tesla
Kyle
Automotive
Earnings & Affordability
Median HH Income
$76k
Avg Annual Wage
$58k
Cost of Living
93.8
Real Income Adv.
+6.6%

Wages stretch further here with our Cost of Living Index at 93.8, meaningfully below the U.S. average of 100. 

For employers, this means competitive wage offers relative to large metros while employees enjoy a higher real standard of living. 

What to Expect Here

Regional Assets

Greater Together
HCEDP

Our region is built for projects of every scale and structure. From greenfield mega-sites to existing spec industrial shells, in-region utilities are scaling alongside development, and proximity to suppliers and research universities accelerates time-to-operations.

Large Available Tracts
Multiple development-ready sites of 500+ acres available for major capital projects, with additional contiguous land assemblage options across the region.
Abundant, Scalable Power
Utility providers commit to scaling power capacity with large project loads. Robust electric, gas, water, and broadband infrastructure across the corridor.
All Site Models Available
Lease, own, build-to-suit, greenfield, and existing buildings. Large spec industrial shells and standalone facilities ready for tenant fit-out.
Foreign-Trade Zone Coverage
Our entire two-county region operates within an FTZ, offering duty deferral, reduction, and elimination on qualifying imports for cross-border supply chains.
Proximity to Suppliers
A diverse and dense regional manufacturing base, automotive, semiconductors, food & beverage, building products, energy, ready to engage as suppliers and partners.
Research University Access
Three major research universities within a 45-minute drive feed talent, technology, and applied research into regional industry.
Research Universities Within Reach
Texas State University
San Marcos · In-Region · 40,000+ students
Carnegie R2 research institution. Strengths in engineering, computer science, advanced manufacturing, materials science, and geographic information science.
UT Austin
Austin · 30 miles north · R1 research
Top-ranked U.S. research university. Tier-1 programs in engineering, computer science, materials science, and the McCombs School of Business.
UTSA
San Antonio · 60 miles south · R1 research
Federally designated cybersecurity center of excellence. Growing strengths in AI, advanced manufacturing, and cloud computing.
Workforce Snapshot
A skilled, growing labor pool, fed by a regional pipeline.

The Hays-Caldwell Region draws from a deep talent pipeline, anchored by a young, educated population and steady in-migration from the Austin metro. Regional institutions like Texas State University and Austin Community College support a continuous pipeline of engineers, technicians, and skilled workers aligned tot he needs of high-tech employers. 

830k
Labor Force within 45 minutes
121k
employed in STEM field (Austin MSA)

80k
TXST & ACC
Students
5.2k
new residents Per Month (Austin MSA)
Your Partner in the U.S.

A White-Glove Experience,
Start to Success.

HCEDP

Entering a new country is complex. Choosing the right community, navigating incentives, building local relationships, understanding workforce: these are not tasks you should face alone. HCEDP is your single point of contact and your advocate in Central Texas. From your first conversation to your ribbon cutting and beyond, we are with you at every step, at no cost to your company.

What We Provide
Site Selection & Real Estate
Available land, existing buildings, and development-ready sites matched to your operational and logistical requirements.
Incentives Navigation
We identify, structure, and help secure local, state, and federal incentive packages: abatements, grants, training programs.
Workforce & Talent
TXST (40,000+ students) and Austin Community College fuel a skilled talent pipeline for high-tech industries.
Permitting & Regulatory
We broker relationships with city and county officials, expedite permitting, and clarify the local regulatory landscape.
Community Introductions
Banks, legal counsel, brokers, contractors, civic leaders. Our network becomes your network from day one.
Business Retention
Our relationship doesn't end at opening. We provide ongoing support, expansion resources, and advocacy as you grow.
Our Commitment

We are not a matchmaking service. We are your partner on the ground, at no cost to your company, for as long as it takes to find success in Central Texas.

HCEDP
Connect With Us
DH
Primary Contact
Daniel Hicks
Director of Business Insights · HCEDP
Serving Hays & Caldwell Counties, Central Texas
113 N Guadalupe St, San Marcos, TX 78666
hayscaldwelledp.com